Everyone who’s anyone in the horology industry knows who Gregory Pons is. He’s a journalistic legend in the business. And his prized subscription-only insider industry newsletter sits on every CEO’s desk on a regular basis. Why? Because BusinessMontres always has the latest, most accurate, and timely information in the industry.

Being covered by Gregory Pons is both an honor and a rite of passage in this business. And he’s covered Marvin many times (Nov 2007, Oct 2009, Dec 2009, Feb 2010, Oct 2010, Feb 2011 . If there’s a horology scoop somewhere, you’ll read about it first in one of Greg’s publications (yes, it’s in French, for now, but there’s always Google Translate!).

In this short clip, Greg praises every brand at GTE for “having done their job very well” and having shown great professionalism. As Gregory has been following Marvin for many years now, he talks about what peaked his interest in the brand. For him, it’s all about positioning, price, and product. He believes Marvin is one of very few brands having helped make Swiss luxury watches affordable.

And of course, as he points out, Marvin was among the first five brands investing in social media. The great challenge there for most watch brands? The inherent confusion between power and influence. He believes Marvin has avoided that common pitfall and explains how.