When it comes to creating a timepiece that incorporates the distinctive codes of rallying, getting the seven-time world rally champion himself involved in the process can only ensure its authenticity and success. Think technical perfection on a par with relentless attention to detail and finish. The new LOEB Special Edition wouldn`t be the only sports watch that you might see around, but it definitely is one of the few out there that can be called a “supercar of watchmaking”.

True to his values, Marvin celebrated the reveal of its brand new champion in style last week in Paris, at the ultra chic C42 on Champs-Elysées. Time stood still and the guests paused for a beat when the world rally champion Sébastien Loeb and Cécile Maye, Marvin`s CEO, unveiled the LOEB Special Edition. There, in front of everybody`s eyes, stood not only an exceptional sports watch but also a promise fulfilled, a heir to a destiny shaped nearly 50 years ago by Pierre Didisheim, 4th Marvin family generation and a car-racing enthusiast. Among the guests attending the exclusive event were also designer Sébastien Perret and the creative watchmaker Jean-François Ruchonnet, both of which have contributed to the design of Marvin`s new timepiece. Check out the gallery of the famous and fabulous faces that were present at the event (© JESS HOFFMAN):

With the reveal of LOEB Special Edition, Marvin`s racing spirit is alive more than ever. For Marvin`s fans, the new addition to the brand`s collections proves that new time, new codes have arrived in the world of Swiss horology and they are here to stay. The race continues: join us!